Art direction, AI photography production, video editing, post-production, sound design, graphic and editorial design, realization and production, asset management and photography.
Master in Art Direction and Design, Elisava 2024/25.
W/ Andrea Padilla, Maria Hernández Ferrando, Eva Torres García, Joana Torrents & Ghita Touzani.
CRASH. Title sequence for Crash (1996) by David Cronenberg, reinterpreting its universe as a bodily manifesto where desire, trauma, and technology intertwine. The art direction translates these concepts into image, rhythm, and texture through a minimalist and decadent aesthetic. The typographic design is based on decomposition and fusion, evoking the disintegration of the body and the tension between pleasure and wound.
Rather than illustrating the original story, it expands its meanings toward the boundaries between pain, pleasure, humanity, and trauma.
Built around the concept of “agonic ecstasy”, where pleasure emerges from the friction between the human and the mechanical—where pain does not interrupt pleasure, but enables it.
An editorial piece that extends the visual and conceptual language of the film into print, with a design that reflects its clinical and metallic atmosphere. It gathers the cinematic analysis, the conceptual and narrative development of our audiovisual piece, and all the art direction decisions
—from the visual aesthetic to the creative process. It reinterprets the title sequence’s aesthetic, translating pain and desire into a visual cadence of friction and decay.
