Award-winning project, Elisava Masters Awards 2025.
Art direction, visual narrative, product design, packaging, editorial design, visual identity, film direction & photography.
Master in Art Direction and Design, Elisava 2024/25.
W/ Andrea Padilla, Joana Torrents, Eva Torres García, Maria Hernández Ferrando & Julieta Palacio
A sweet, saturated fragrance that captures the scarcity of post-war Spain contrasted with the excesses of today, presented inside a box inspired by the rationing packages of the time. Inside, an encapsulated candy and a minimal dose of perfume become metaphors for restrained desire.
Among these objects, a small book of memories gathers testimonies from those who lived through the post-war period—an intergenerational gesture giving voice to the last living generation that experienced deprivation. A series of pieces —ration card, coupons, tags and stamps— reimagine the rationing system through a contemporary aesthetic.
