Concept, narrative and strategy development, rebranding,
visual identity, art direction, packaging, web design
& social media design.
Project realised in Spreadit Marketing
W/ Roger Puentes
FORTY LOVE COFFEE. A brand identity and visual system that positions specialty coffee at the intersection of sport, wellbeing and contemporary lifestyle. A new brand personality built around the idea that it is not simply about competing or winning, but about approaching each day with attitude, elegance and the conscious determination to be the best version of oneself. The codes of tennis are translated into a refined, editorial visual language, using organic and dynamic forms when appropriate to evoke both the movement and energy of the sport and the natural shapes created on the surface of coffee.
