Art direction, concept creation, visual narrative development, stage design, styling proposal, narrative material,
photography and visual identity.
Master in Art Direction and Design, Elisava 2024/25.
W/ Andrea Padilla, Maria Hernández Ferrando, Eva Torres García, Joana Torrents & Ghita Touzani
W/ Andrea Padilla, Maria Hernández Ferrando, Eva Torres García, Joana Torrents & Ghita Touzani
An urban and scenic ritual for Tamango that reinvents the concert experience as a collective and emotional act, blending music, performance, and narrative. It transforms public space with a set design centered around a long table, where audience and band share fragility and celebration as equals.
The onion icon permeates the visual and conceptual identity: an essential symbol in Italian cuisine, it brings tears, consists of layers that can be peeled to reveal its core, and suggests the depth and vulnerability shared during the performance. This motif also inspires the styling proposal based on layering and transparency, highlighting the interplay between what is visible and what remains hidden. The elements on the table evoke everyday life and invite a gathering where each item tells a story.
Originally conceived as an independent art direction concept, it was later embraced by the band and transformed into a fully integrated scenographic experience during their live performances.
