Art direction, editorial design, concept creation and visual narrative.
Escola Illa, 2024.
JOIA. A conceptual book that redefines the idealization of happiness, bringing it closer and revealing its multiple interpretations and ways of being experienced. A vibrant and contemplative piece that demands attention — inviting the reader to slow down and truly look.
Childhood, memory, duality, cycles, small pleasures, contradictions, desires, and emotions intertwine in a composition without hierarchy or linearity, compelling the eye to discover meaning beyond order. Joia visualizes what is often intangible — the abstract nature of happiness itself.
The project is complemented by a theoretical volume that deepens its conceptual framework and methodology, maintaining the same visual language through cover design, typography, grid, and color system — ensuring coherence while distinguishing the main and secondary pieces.
Awarded in Brut! & Selekted Bilbao.
