Art direction, conceptual creation, visual narrative, identity, graphic campaign, strategy, and AI-generated images of the artistic residency.
TOUS Brand Culture x Elisava.
Master in Art Direction and Design, Elisava 2024/25.
W/ Alba Puerta Leuza, Katherine Mckenzie & Mario Chofré Catalán
Master in Art Direction and Design, Elisava 2024/25.
W/ Alba Puerta Leuza, Katherine Mckenzie & Mario Chofré Catalán
An artistic residency dedicated to experimentation with materiality, technique, and craft, inspired by the concept of lucid dreaming as a space between the real and the imagined. Proposed to TOUS as an ambitious brand culture project, it includes a comprehensive strategy with awards and an annual editorial piece to strengthen the brand’s identity and values. The art direction uses distorted photographs and gradients symbolizing ideas in progress, combined with visual grain that evokes craftsmanship, connecting modernity with TOUS ’s jewelry legacy. It aims to reflect creativity, boldness, and playfulness through a sophisticated and emotional visual language.
