Art Direction, concept creation, campaign strategy, photography direction and visual identity.
Master in Art Direction and Design, Elisava 2024/25.
W/ Fernanda Plubins, Maria Eduarda Gandara, Melissa Dussan & Sophia Villalobos.
W/ Fernanda Plubins, Maria Eduarda Gandara, Melissa Dussan & Sophia Villalobos.
A limited-edition beer that reinterprets the “memento mori” philosophy through the lens of Barcelona’s Moritz brand. The project celebrates the fleeting nature of time and the beauty of impermanence through a campaign blending art, philosophy, and brand experience. Its narrative invites reflection on mortality and the urgency of living in the present, expressed through urban activations and a visual identity inspired by Martin Parr’s documentary aesthetic.
