Narrative and strategy development, art direction,
web design & social media design.
Project realised in Spreadit Marketing
W/ Roger Puentes
RON CIHUATÁN. A premium rum brand rooted in Salvadoran territory and shaped by craftsmanship. Building on an existing visual identity, the project seeks to balance the brand’s inherent vibrancy with a more sophisticated expression, giving prominence to the product and its story. The Salvadoran landscape, Mayan culture, natural materials and textures become visual resources that reinforce its origins and build a deeper brand narrative.
